Lana is a blend of tradition and modernity — a place where Iranian art finds a new form. The products are made using the traditional and handmade technique of kilim weaving, but through a creative process, they are turned into accessories for today’s modern lifestyle.
The visual identity of the brand also reflects this combination. It’s inspired by the way the products are made, but with a modern touch. The logo features a bird icon, symbolizing softness, elegance, and freedom. Warm colors like red and orange represent the rich culture and art of Iran.
At the same time, the soft and minimal lines in the design highlight the brand’s modern side and create a simple yet powerful visual experience. Lana is a new story from the past — a bridge between deep roots and today’s way of life.