Desiree Beauty Salon
Services
Client
Desiree Beauty Salon
The Project
Désirée beauty salon's branding epitomizes refined elegance, seamlessly blending cultural influences with contemporary design. The visual identity is anchored by a striking interplay of royal blue and white, accented with warm neutrals. At its core, a sophisticated logo merges Latin and Arabic scripts, embodying the salon's multicultural ethos. The brand's aesthetic is further elevated through curated black-and-white portraiture, emphasizing the artistry of beauty treatments. Minimalist layouts juxtaposed with intricate, hand-drawn illustrations create a visual language that communicates both simplicity and meticulous attention to detail. This cohesive design approach extends across all brand touchpoints, reinforcing Désirée's positioning as a premium, forward-thinking beauty destination that honors both tradition and innovation.
